CraneMorley Earns Gold AVA Award for Motorcycle Safety Foundation Virtual Reality Project

 In Press Releases

January 10, 2020


CraneMorley Earns Gold AVA Award

for Motorcycle Safety Foundation Virtual Reality Project

 January 10, 2020 – Long Beach, California – In partnership with the Motorcycle Safety Foundation (MSF), CraneMorley has earned Gold from the 2020 AVA Digital Awards competition for a Virtual Reality Training Course.

“MSF’s VR challenge was how to engage riders to identify potential hazards on the road and avoid accidents, as part of a new advanced option to the Basic Rider eCourse previously developed with CraneMorley,” explained CM President Thomas Pratt.  “Production involved working closely with MSF leadership on the road and stunt riders from the Hollywood community to create a realistic interactive riding experience.”

MSF Vice President of Training Systems Dr. Ray Ochs noted, “We embrace innovative technology to improve positive rider outcomes, and our partnership with CraneMorley has led to tremendous strides in improving our rider education and training programs.”  The MSF VR Challenge assists future motorcyclists in experiencing the close calls virtually firsthand. One problem with new riders is their inexperience with close-calls or avoiding common types of accidents that can occur for any motorcyclist.  The VR Challenge embraces the motto “experience is the best teacher,” without having riders encounter these situations when riding themselves.

AVA Platinum Award: is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the oldest, largest, and most respected evaluators of creative work in the marketing and communication industry.

CraneMorley has developed innovative learning and performance solutions for enterprise clients for 27 years, consistently integrating practical, cutting edge technology.  More at

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