The Weather Channel’s Immersive Mixed-Reality Success Story

 In CraneMorley, Mixed Reality Use Cases

The Weather Channel’s Immersive Mixed-Reality (IMR) has reinvented weather reporting and live television. The use of mixed reality has forever changed the way they report the weather. An Emmy® Award for Outstanding Science, Medical or Environmental Report highlights their success. This new type of weather reporting is how they “bring weather to life”.

The Weather Channel’s innovative weather reporting continues with a new Immersive Mixed-Reality weather studio. Since the debut in June 2020 the new weather studio brings mixed reality to live television. The new studio extends the physical space with physical and virtual halves. Weathercasters can move between halves and drop the virtual glass barrier. This offers the ability to show weather “outside” and a form of spatial journalism.

As seen in the video above there are a lot of features to enhance traditional weather reports. Environment changes reflect the report topic. Whether there is a hurricane in Florida or a wildfire in California. They bring the weather environment into the studio. Other features used in the weather studio includes 3D charts and bar graphs. 3D mixed reality weather elements in the seven-day forecast such as winds, rain, sun, lightning, etc.

Before the use of IMR for the weekly forecast. The Weather Channel started off with one-off segments which illustrates what happens in extreme weather conditions. The success has led to their Emmy Award. These segments take viewers “inside the weather like you’ve never seen it before”. Their coverage of extreme weather conditions includes hurricanes, tornadoes, wildfires, and storm surges.

Segments have evolved from how extreme weather conditions form to other scenarios. The Weather Channel has created likely scenarios which would happen. This is great to help educate the public on the dangers of extreme weather conditions and what to do. Viewers discover how tornadoes form and the best practice to do in the event they encounter one. They help viewers plan how to prepare for hurricanes. Other key scenarios include life in the future due to climate change. The science behind Vanishing Ice, and thickness to drive or walk across ice.

IMR segments aren’t all about the dangers of extreme weather conditions.  They have different topics that are fun and interesting but still related to the weather. They have segments for kids such as when is the best weather to build a snowman. Even sports fan should in tune as they show how the weather effects football game.

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